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SEO News
Google's Paid Search vs. Organic Results, A Rickety Wall of Separation
By Scott Buresh (c) 2007 Medium Blue
"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest..."
Investopedia.com
"While Google nev?sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results."
Google's Webmaster Help Center FAQ
"NO pay for inclusion, and a complete separation of the search index part from the money part."
Google Chief Engineer Craig Neville-Manning, Search Engine Strategies 2004
The good people at Google have long maintained that there is a Chinese Wall between paid search results and organic results ? that is, the department responsible for advertising is completely separate from the department responsible for organic search engine placement. The company insists that Google Adwords is a completely separate entity than the Google search engine, and nev?the twain shall meet. This all sounds very good, in theory. But do they live up to this ideal in practice?
You don't hear Google talking much about Chinese Walls these days. This is certainly in part because they have had great difficulty gaining traction in the literal and very competitive Chinese market (headlines such as "Google Hits Chinese Wall" or even "Google Advance Halted at Great Wall of China" were commonplace). But might there be other,... more..
Google's Paid Search vs. Organic Results, A Rickety Wall of Separation
All of the SEO Search Engine Optimization News
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We have done SEO Search Engine Optimization work for firms abroad . We strive to provide our service to clients in all regions. Call us about SEO Search Engine Optimization at the phone on our contact us page. If you have questions about, please don't hesitate to contact us.
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Technology News:
China says has more people surfing the Web than US
(AP)...  AP - China's booming Internet population has surpassed the United States to become the world's biggest, with 253 million people online despite government controls on Web use, according to government data reported Friday.
Creators of Scrabble knockoff on Facebook sued
(AP)...  AP - T-R-O-U-B-L-E could loom for a Scrabble knockoff that has become one of the most popular activities on Facebook.
Japanese Internet mogul found guilty in appeal
(AP)...  AP - A Japanese appeals court upheld the conviction of flamboyant former Internet mogul Takafumi Horie on Friday in an ongoing case that has come to symbolize this nation's effort to deal with white collar crime at emerging dot-coms.
Microsoft defends search investments to analysts
(AP)...  AP - Microsoft's CEO defended the software maker's decision to invest heavily in its unprofitable online business, but shed minimal light Thursday on specific steps it will take to challenge Google in the wake of the failed bid to buy Yahoo.
California utilities lead in solar energy, report says
(CNET)... CNET - Southern California Edison is leading the way as utilities become the solar industry's largest customers, according to a report Wednesday by the Solar Electric Power Association, whose members include solar tech companies and more than 300 utilities.
Broadband Innovations, Part 3: The Film Editor's Dream
(PC World)... PC World - A 10-gbps fiber-optics connection enables a Swedish film editor to do his job in real time from his dream home in a beautiful rural village.
Post.Office mail server compatible with Leopard
(Macworld.com)... Macworld.com - Tenon Intersystems has announced the release of Post.Office 3.8.4, an update to its mail server for Mac OS X. Post.Office costs $349 for a 100 mailbox/10 list system; updates for current users are free.
Samsung Elec Q2 net disappoints, outlook grim
(Reuters)...  Reuters - Samsung Electronics Co Ltd (005930.KS)
posted a lower-than-expected quarterly profit and faces a tough
second half with a sluggish memory chip market and lower
margins in flat screens and mobile phones.
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NEWS
The Search Landscape Reflected In Paid Results
By Dave Davies (c) 2008 Heart Of Business
It's important to note that the writing of this article occurred on July 17, 2008. I mention this only to insure that you can put it into context and also so that those who read this article in a day or week or month from now aren't confused by my noting of Q2 reports and references to "today".
Any of you who have read some of my past articles or who have visited Beanstalk's services pages will know - I'm not a PPC guy. Quite honestly, it's not in my primary skill set and it's something I would definitely prefer to leave to the experts. Now that said, following Google and it's health (which is tied directly to AdWords and AdSense) is something I'm keenly interested in. To this end, recent changes in Google's paid search display and ranking systems will have huge impacts on advertisers and, more important for the purpose of this article, on Google itself.
A couple weeks ago a friend of mine, Richard Stokes from AdGooroo sent me a PDF entitled, "Search Engine Advertiser Update - Q208" . With this document they outline the changing trends in the paid search marketplace and many of the stats are surprising. If you're a... more..
The Search Landscape Reflected In Paid Results
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 Google uses a different method to rank websites than most search engines. This isn't the days of inserting some META tags and be done with it. You must invest time to rank well in Google; however it is well worth it when your pages start to rank high in the most used search engine on the net.
GIGANTICALLY IMPORTANT TIP: Search engine optimization covers many areas, however one of the most important dynamics is anchor text of inbound or incoming links. Quite a few search engines put a significant amount of weight on the anchor text of your incoming links, Google being the biggest fan. This in and of itself can be determining factor as to weather or not you rank well for your keywords. If you get a large amount of incoming links from related sites with high PR (PageRank) and with your keywords in the anchor text, you will win! Essentially that is it. Ok, that's about 75% of it, but keep reading on.
VERY IMPORTANT TIP: Link popularity is key with Google for higher rankings. Your ranking depends on it. Your pages link popularity is measured by PageRank, a system used by Google to determine the popularity of your webpage's.
VERY IMPORTANT TIP: Link popularity means absolutely nothing if you are targeting the wrong keywords. Do not overlook this very important tip. Using a keyword research tool such as Wordtracker is highly recommended. Check it out.
VERY IMPORTANT TIP: Google puts a great deal of emphasize on your Title tag. Ensure that you put your pages important keywords in the title tag and as close to the front of the title tag as possible. DO NOT, I repeat, DO NOT put your websites name or company name in the title tag. Unless of course your Coca Cola or Microsoft, then it's ok. This is called Branding and unless that is your goal, don't do it. No one is going to find you using your company name.
IMPORTANT TIP: Google also eats up header tags (H1, H2, H3). Ensure that your keywords are in at least one or two header tags. Also get them in a couple of Alt tags as well. If your not familiar with Alt tags it's the wording that is used to describe the images on your page.
MYTH: Meta Tags can determine rankings. Ok, it's not really a myth as some search engine still use them (Inktomi optimization) in part to rank websites, but Google isn't one of them. Google does however use the Meta Description tag to create a summary for you webpage's description in the SERPs.
Make sure that the first sentence that utilizes your Keyword is the one you want Google to display in the SERPs, because there is no way to force Google to display a specific description.
As stated above link popularity is the most important thing you should concentrate on when optimizing for higher rankings in Google. There are 2 types of links that help increase your link popularity.
1) Links from other websites using the keywords in the anchor text.
2) Linking to your own pages with other pages within your site also using the keywords in the anchor text.
Internal linking is a great way to pass PageRank to the most important pages of your site thus increasing the chances of those pages to rank well in Google. If you do this well you could really help, say, your index page to rank higher in Google.
Although your pages content isn't really analyzed for ranking your sites pages, Google does check it for the keywords you are focusing on. Make sure that you have your keyword positioned throughout your page at the top and at the bottom of your page. This will present your site as a theme and may very well affect your rankings.
Put your main focus on link popularity of your site and you are well on your to higher rankings in Google. Share our Google tips with your friends.
Summary: Links, links, and more links is the best . Link popularity should be your main focus as it's the most important part of ranking well for Google. Ensure you have keywords in your Title tag, header (h1) tags and in anchor text on your page. These Google tips will get your web pages ready for high rankings.
Now that you are aware of what it takes to get higher rankings in Google, be aware that there are software programs such as Arelis that will explode your link popularity. Check it out! We are a
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